Outbound of Inbound Sales?

Nov 10, 2020

As we do our 2020 year end review and look towards 2021, we are internally discussing the need for both inbound and outbound sales. I personally love marketing and inbound sales but I also see the case for targeted outbound sales. Which is your strategy of choice? Or do you employ both for maximum growth?

Outbound sales takes a skill set and specific plan that many of us do not have in place so we need to hire for. I love the idea but get stuck in the practicalities of making this work. I have read books and blogs and listened to podcasts. I believe outbound sales is a strong strategy. Does anyone have any success stories to share ? Horror stories to share?

What are you doing to prepare for 2021?

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