Have you heard of Shiny Object Syndrome ? This is where you are constantly having your attention pulled in the direction of the shiny object. I think we all struggle with this is business owners as we are inundated with emails everyday. Emails about what works, how to’d and what seem like fabulous business ideas. Our challenge is to stay focused on our one thing. The one thing that is your goal, the one thing that drives your business forward and set aside the shiny objects that are not your one thing.
Challenging I know. I feel it too. I do however see so much time, energy and money wasted every day on following the shiny object. Stick to your one thing.